alana

Don't forget these areas of your website

5 Areas of Your Website That You’re Forgetting About

Solid branding and copy should be evident throughout your entire website and brand materials – not just the most obvious areas. Every word and image associated with your brand should have a cohesive feel and continue to envelop your customer in your brand experience.  Sure, you’ve spent time crafting the perfect copy for your homepage, …

5 Areas of Your Website That You’re Forgetting About Read More »

The 3 Copywriting Mistakes I See Again…and Again

Even the pros make simple copywriting mistakes. A few weeks ago, I had a client send me a couple of sentences that would be used on the company’s website sharing updates about sudden travel restrictions due to COVID-19. It was important, serious information that needed to be communicated to their audience…but it also sounded like …

The 3 Copywriting Mistakes I See Again…and Again Read More »