Last week I shared a few tricks for how to proofread copy. But what should you actually look for when proofreading? Proofreading is more than catching spelling errors or typos and, deadlines permitting, should be done several times to make sure your writing is 100% ready to share with the world. Ideally, you should draft your …
Don’t hit publish just yet… Once you’re happy with your drafted copy, it’s time to go over it with a close eye to catch errors, typos and any funny wording you may have missed before. Just running spell check or Grammarly is not enough! Wondering how to proofread copy? (It’s more than just doing a …
Solid branding and copy should be evident throughout your entire website and brand materials – not just the most obvious areas. Every word and image associated with your brand should have a cohesive feel and continue to envelop your customer in your brand experience. Sure, you’ve spent time crafting the perfect copy for your homepage, …
5 Areas of Your Website That You’re Forgetting About Read More »
When writing copy, you want to keep it tight. Here’s how to declutter your copy so you don’t waste your customer’s time by making them sift through unnecessary words and information trying to find your main message. Start cleaning it up! 01. Get rid of extra words Seems obvious but here’s how to do it. …
Stuck on what to write about your brand? Need help figuring out how to beat writer’s block? You would think it’d be easy to come up with the words to describe your biz but often the opposite is true. Just like novelists experiencing writer’s block, you can feel blocked when sitting down to write your …
Companies are run by people and people make mistakes…often when they think they can hide behind a logo. That’s when you need to know how to write a corporate apology. In the past few weeks, we’ve seen a lot of apologies circulating from organizations, corporations, small businesses, and public figures and many of them aren’t …
Even the pros make simple copywriting mistakes. A few weeks ago, I had a client send me a couple of sentences that would be used on the company’s website sharing updates about sudden travel restrictions due to COVID-19. It was important, serious information that needed to be communicated to their audience…but it also sounded like …
The 3 Copywriting Mistakes I See Again…and Again Read More »
Looking for copywriting tips and don’t know where to start? From online tools I use daily and content-rich free websites sharing best practices, to books that will take you deep down the copywriting rabbit hole and copywriting courses, these are the tools and resources I always recommend. Just click on the sites and titles to …
