Craft your own copy with the Beginner Copy Kit

Don’t have the budget to hire a copywriter?

Get the foundational tips and tools I use for every single one of my clients so you can DIY your copy for a fraction of the cost. 

We’re in a weird time right now…but it’s also a weirdly appropriate time to freshen up your existing website copy and written materials or shape your brand voice for a new biz. 

If you have a small business or are working on a side hustle and need guidance crafting your own marketing messages – but don’t have a budget to spend on a consultant because…who has extra cash right now?? – this bundle of downloadable worksheets and PDFs is for you. 

By following these guidelines, you’ll gain a solid understanding of how to:

  • Write copy that connects with your core audience
  • Create a brand voice that sounds like the real you (not a stiff corporate robot or your 16-year-old self trying to sound smart in an English essay)
  • Craft copy that is clear, compelling and conversational

What's included:

The 10 Commandments of Killer Copy

Simple yet essential, copy best practices with concrete examples so you can apply them to your own writing (I follow these rules everyday for every client.)

Customer Persona Worksheet

A guide for getting inside your customer's head so you can write copy specifically for their needs.

Proofreading Checklist

Tricks for systematically checking and critiquing your own writing to make it better. (Just using spell check doesn’t count.)

Brand Messaging Worksheet

A guide for crafting your brand voice based on your business goals, values, style and audience/customer. (This is the exact worksheet I send to clients that are refreshing their voice or doing a rebrand.)

Additional Resources, Tips & Tools

More online tools, resources, courses and books from other expert copywriters if you really want to dive deeper into your own copy. (Many are free!)

Added Discounts

Work with me privately at a discounted rate. (Scroll down for the deets!)

This is for you if you’re:

  • a solopreneur providing a service like a:
  • photographer
  • graphic designer
  • counselor/therapist
  • masseuse
  • accountant
  • coach
  • artist
  • yoga instructor 
  • business consultant
  • a small business owner with limited budget
  • wanting to level up your brand voice or website copy 
  • writing your own landing pages, sales pages, email campaigns, social media captions, blog posts

This is not for you if you’re:

  • looking for tips on becoming a freelance copywriter
  • not doing your own writing
  • wanting formatted writing templates to follow  

After you download and do the damn thing…

Want 1-on-1 feedback? Book me for a consultation.

If you want personalised insight or feedback,  email me to schedule a 60-minute video call for $60. This is 35% off my usual rate. Just for you.

Not what you wanted? Money back guarantee. 

If these tools end up not being what you needed, email me within 10 days of purchasing and I’ll refund 100% of your money. No questions asked.

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"As soon as I downloaded the Copy Kit, I knew it was what I'd been looking for. I've been wanting to work on my property's voice and ideal customer but didn't know where to start. The information here is thorough but not overwhelming and every section provides a tonne of value. Throughout it all, Alana's own voice comes through being direct and getting straight to the point but with a bit of humour and perfect clarity."
Suzanna Jones
Suzanna Jones
Owner of Saraphi House Retreats

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